Must Have Digital Marketing
Tools in 2021

By:  Shreya Parmar    

Magic of Digital marketing Tools

The most evolved branch after the IT field is digital marketing. I don’t how this happens, well is that some kind of magic which helps in driving more traffic to one’s website. Being in this digital marketing field is not just a theoretical knowledge based area, it actually requires decades of experience.

For making this magic work firstly you need to adopt today’s mindset of the consumer. If I talk about myself, I would like to search for information before buying that particular product. And to achieve your goal of increasing your buyers it will take several efforts. After all it would have taken several thoughts and processes for J K Rowling to come up with such a magical school Hogwarts. We can actually compare digital marketing concepts with Hogwarts. Read on further to see this interesting magical tour.

What is digital marketing?

Digital marketing is a form of marketing by which you can advertise to various people digitally. It works on different channels like search engine, Social Medias, websites, emails and lastly mobile applications.

Digital marketing gives marketers’ lakhs of opportunities to interact and also understand the audience better. This will increase the audience's trust for their product or service.

It would also show marketers’ advertisements to the people based on people’s interests and actions on the internet and it is quite less of a tactic job than traditional advertising which also saves the company's funds. Be a harry potter of this Hogwarts filled with Digital marketing; but for that you need to understand various forms of digital marketing.

Several branches in Digital marketing :

We are aware of the four main houses which are decided by the sorting hat in Harry Potter. So, before starting a digital marketing career firstly you should decide the sub-branch. Digital marketing offers several branches and hence many opportunities which are associated with each branch:

1. Content marketing
2. Search engine optimization
3. Pay per click
4. Social media marketing
5. Email marketing
6. Affiliate marketing

Let’s see how you should use these types in your marketing campaign with proper strategy.

The process of digital marketing strategy

◉ Your first and foremost aim in a digital marketing career after establishing a firm should be to generate interest of audiences in your businesses’ service or product. You can start creating great content in the form of blogs, videos, infographics and maybe any case study related to your niche.

◉ Now you need to be in front of the eyes of rightful people. This means now you actually want your audience to see your content. One’s first step should be to perform keyword research , so that you can focus on things which people are looking for i.e. relevant keywords and you will optimize your website. In turn you will start ranking on the top of organic search results

◉ You can do the above step with the help of advertisement. But for this you have to spend some penny to be on top. Anytime, if a person enters your website after clicking the ads you will have to pay for each click occurred.

◉ Next is to increase your target audience, and for this to happen you need to reach out to more people. Here comes the role of social media platforms. You will get many people interested in social media like Facebook, YouTube, LinkedIn, Instagram and Twitter. You can advertise your products and services through these platforms, with posts containing images and videos to bring up your firm and engage a large amount of audience. Unlike PPC, you will save your money.

◉ One should keep this thing in mind that you should plan a strategy such that visitors should get encouraged to visit your site again. You should keep them engaged and nurture them to lead them and buy your product. You can do this by sending them emails that will help to understand your product or service better. By this you can increase your potential customer.

◉Lastly, you’ll be able to grow your marketing funnel and increase your traffic from third party websites. Means you are affiliating the customers to register or subscribe and signing up and convert your visitor to potential customer. You can do this by “Marketing Automation with advanced analytics”.

Digital marketing tools: The magic wand

Magic can never be completed without a magic wand, “Wingardium Leviosa”! Lucky us that we have got plenty of our digital marketing tools which can perform several kinds of magic. There are plenty of digital marketing tools available and we’ll look into those which are popular and they have performed well in the past and which are best and also the digital marketing tools which will perform well in future. Get ready for a ride through digital marketing tools.

◉ SEO tools- Keyword research and high ranking on search engine

1. Semrush
 Semrush is an all-in-one digital marketing tool suite for improving online visibility and discovering marketing insights. This tool helps marketers that work in SEO, PPC, Keyword Research, Content Marketing.
Semrush: https://www.semrush.com/projects/

2. Google Keyword Planner
 The Keyword Planner tool is designed to help digital marketing guys to discover important keywords and to find data for certain keywords like search numbers, competition, and ad pricing without cost.
Google keyword planner : https://www.ads.google.com

3. Ahrefs
 Ahrefs is a very popular SEO software suite that contains digital marketing tools for link building, keyword research, competitor analysis, rank tracking and site audits which helps people to get higher Google rankings.
Ahrefs: https://ahrefs.com/

◉ Paid tools- Drive more traffic through paid search

1. Google Ads
 Google Ads is an online paid advertising platform developed by Google, where advertisers bid to display their advertisements and can place ads both in the results of search engines like Google.  Google Ads: https://www.ads.google.com

2. AdRoll
 AdRoll is a paid e-commerce marketing platform that gives growing D2C brands the power to connect with customers wherever they are.  Adroll : https://www.adroll.com/

◉ Email marketing tools- Automate emails and drive more traffic

1. HubSpot
 HubSpot's CRM platform provides you all the digital marketing tools needed to build and grow remarkable customer experiences from Email. You can send personalized emails with a simple drag-and-drop editor to engage customers and boost open and click through rates.
 HubSpot: https://www.hubspot.com/products/marketing/email-hosting

2. MailChimp
 With Mailchimp, which has the tools you need to grow your business you can engage your audience with email marketing.
 MailChimp : https://mailchimp.com/features/email/

◉ Web analytics tools- Track engagement metrics (Bounce rate, pages per visit, KPI, etc.)

1. Google analytics
 Google Analytics is a web analytics service that provides statistics like bounce rate, KPI, visitors, conversion rate and basic analytical tools for search engine optimization and digital marketing purposes.
 Google analytics: https://analytics.google.com/analytics/web/provision/#/provision

2. YouTube analytics
 One can use Youtube analytics to better understand your uploaded video content and channel performance with key metrics and reports of your channel.
 Youtube studio : https://studio.youtube.com/

◉ Affiliate marketing tools- Identify influencers, affiliates

1. CJ Affiliate
The world's largest and most established affiliate marketing network designed to help you achieve intelligent, scalable, and sustainable customers.
CJ Affiliate: https://www.cj.com/

◉ Social media tools- Schedule and manage posts on platforms

1. Hootsuite
With Hootsuite’s social media scheduler one can easily manage all social media and get results. Automatically schedule your content and review posts in a simple calendar view.
Hootsuite: https://www.hootsuite.com/

2. Sproutsocial
Sproutsocial is a powerful all-in-one social media management platform that unlocks the full potential of social to transform not just your marketing strategy but every area of your organization.
Sproutsocial : https://sproutsocial.com/

◉ Competitor snooping tools- Identify and spy on your competitors

1. SpyFu
SpyFu believes that In PPC campaigns our biggest opportunities come from our competitors and it helps us identify hidden trends and competitors to keep us one step ahead of the competition.
SpyFu: https://www.spyfu.com/ppc/competitors

2. BuzzSumo
With Buzzsumo's competitor intelligence tool, you can keep a track on your competitor through dashboards, get notified when a competitor is mentioned online, discover what works so we can build on competitors’ success and also learn from competitors’ errors so that we can focus on effective marketing.
BuzzSumo : https://buzzsumo.com/use-cases/competitor-intelligence/

Now what you will think is “O dear lord! It would be so much easier if there would be one common tool available for making digital marketing easier.” Guess what we have a solution for that too.

Dolphyn: The king of digital marketing tools

Dolphyn is the best solution if you are looking for an All-in-one AI-driven digital marketing tool. It will act as your virtual handy if you are a digital marketing professional or even planning a career or even for the one who has just started their career in this field.

Dolphyn is a web application service available at https://dolphy.io/. It has a very user-friendly design which is attractive and responsive on different screens: laptop, mobile and tablet. The app has good security, ways for data recovery, 24/7 accessibility, also better scalability and flexibility. “BI reporting” and “Marketing using advanced analytics” makes Dolphyn a perfect and efficient digital marketing tool.

You will find each and every keen information as a digital marketer you will be looking for. This data driven digital marketing tool requires no action from the user side to execute operations to find useful results, in addition it is very pro at data management and provides marketing intelligence. The Home will act as a handy and guide you how to use each module. It is very easy for even a beginner. Some of the properties of Dolphyn are given below.

1. Easy Twitter App
In the profession of digital marketing, your ultimate goal is to grow your business. With easy twitter, this tedious task becomes kind of easy. It acts as a helping hand in lead generation and increases your sales. Dolphyn’s smart algorithm will help you to find various people on twitter which are related to your niche in some way like a potential customer or a competitor and also automatically like and reply to them. You just need to follow our recommendation and no need for any other extra skills.

2. Web Analytics App
An app built with the help of different Google’s digital marketing platforms like Google analytics and Google search console. This not only shows you your web metrics and page metrics but also tells you plenty of ways to improve your web performance and increase traffic. It will try the best way to optimize your websites’ staging in front of your visitors by using even some important data which many people ignore.

3. Social Media Post App
If you are looking for a magic key for digital marketing which can land you to every social media platform, Dolphyn provides us with a great and flexible feature named Social media post app. Whether it is Facebook, Instagram, LinkedIn, Twitter or maybe all together, you can just post your content in a few snapfull fingers and even schedule your post for future publishing. With the help of a calendar, you can keep your eye on your upcoming or earlier post. Trends section will give you current live trends to get marvelous content ideas for the day.

4. Product Demand App
If you have a proper niche business or you are searching for new niche topics, you must know how product demand research plays a damn role in digital marketing. This is the reason where the Product demand app comes into action. And how can we forget SEO and keyword research, with this you can look at various search trends and also forecast product demand. This section will help you and show the actual magic of keywords and their trends on social media like youtube including the popularity chart to get content ideas.

So our journey of Digital marketing tools holds here. The tools ultimately aim to help you grow your business and increase your traffic. After choosing the right tool of your use you can definitely start working on different campaigns. Fusing different tools will help you build a good digital marketing pyramid.