By: Shreya Parmar
Whenever you are searching something it means you are looking for things you don’t know yet. Google! Not only the most popular search engine covering over 90% of the worldwide market, it has excellent features that are worth making Google the best search engine. As discussed earlier it uses dozens of Google Algorithms which makes search much more smooth and easy. Not only Google, there are tons of other search engines in the market which consume all your queries and in return give you the results for the queries you asked in the form of search. We can say search is a piece of software that would take the words you typed and look for them on the world wide web, and place the results in order in which the most useful result appears at the top and less useful at the bottom. These results are called Organic Search.
Searching results are basically of two types: organic and paid. As the name suggests, “organic” from which we are familiar in terms of “organic fruits or vegetables”; here too it means the same, the one which is produced by natural materials rather than artificial. Organic search results are naturally occurring results whenever you search any tiny little thing on any search engine. On the other hand, paid results are nothing but advertisements. Website owners have paid for displaying their web pages whenever the relevant keywords are being searched by anyone. The proper definition of Organic search results is nothing but the listing of web pages when some user from somewhere in the corner of this world types their search query and the pages which include that keyword will be shown. And the famous thing SEO is all about high ranking in Organic search.
There are many optimization methods and their broad division is basically, On-page optimization and Off-page optimization. Here, On-page optimization is the task of your own. That is it is basically adjustments which need to be done on your websites. On the opposite line, Off-page optimization revolves around your outside activities like your status on social media, marketing strategies.
Google Analytics
provides 5 general types of traffic including Organic traffic. Organic
traffic in Google Analytics can be found under the Acquisition section.
Click All Traffic, then Channels.
◉ Organic: Traffic from search engines that's natural and
not paid
◉ Paid: Traffic from search engines as a result of paid
advertisements
◉ Direct: Traffic where the source is unknown
◉ Email: Traffic from email marketing
◉ Social: Traffic from social media
Here’s the thing, what happens basically is the traffic other than
Organic search focuses only on that single page which they are
displaying. Whereas what happens with Organic search is it tries to
drive traffic to the overall site. This is the reason which makes
traffic due to Organic search the most important traffic.
A crystal clear example, if XYZ person is searching for “tutorial for
sewing”, it is quite obvious that he or she is interested in writings or
videos which include “sewing”. This need won’t be fulfilled if search
engines show results for cooking instead.
It can be figured out from this example that it’s all the gameplay of words. Content is the King. It will raise your organic search results ranking. Use of more and more trending keywords, fresh and good blog content can help a few things out.
Have you ever thought of what a blog actually is? For defining what it
is I compare that word with vlog. Video- log is vlog. Log is something
that is kept as a record in the form of some kind of document. If it is
in the form of a video we call it a Vlog. A Greek word Biblion is used
to define a book, which is nothing but a written work that is published
as printed pages or in electronic form. How about we add this B to Log?
Which results in "Blog". Blog can be defined as a journal or
informational post in which a writer shares his/her views on an
individual subject. Nowadays in this world of online platforms, it is
just a short form of weB-LOG.
But, your content is of no use even if it’s one of the good pieces
unless anybody knows about it; you won’t show up in any search rankings.
In this module I guess backlinks can be a helpful hand for content
creators. You need to consult other content creators who may be linking
your content in front of higher audiences domains, Even I know that this
is not an easy task that will happen overnight. Have some patience and
start working your way up.
Here’s what I would like to recommend the flow which one should follow
for great content strategy:
◉ Idea- The base of any writing. Firstly choose the topic
you want to be displayed.
◉ Composition- The way in which the parts of your writing
should be set out.
◉ Arrangement- Plans or preparations for writing that will
happen in the future.
◉ Content design- It is communicating information in your
content in the best way possible by using graphic designing tools and
other technical requirements such as front-end development.
◉ Release- It is the act of making something available to
the public.
◉ Marketing- Last thing is to advertise it in front of the
public in the best possible way.
◉ Repeat- Repeat all the above steps with another new
content.
